If You Understand How the Brain Works, You Can Reach Anyone
The Theory: Helen Fisher’s research on the brain systems that drive human personality, attraction, and love has been featured in…
When NeuroColor cofounder Dave Labno tuned into NPR on a winter day in 2009, he heard an interview with a scientist that would alter the trajectory of his work (and the culture of thousands of companies). With two decades experience in the personality space, Dave recognized that Dr. Helen Fisher’s research into personality styles for Match.com had clear business applications. Together, he and Dr. Fisher would collaborate to form NeuroColor, a company dedicated to using neuroscience to transform communication and companies around the world.
NeuroColor exists because the field of neuroscience is providing insight into the biological reasons why each of us thinks, acts, and communicates the way we do. Through NeuroColor’s training and data, we enable companies to leverage employees’ natural strengths and build more effective teams. At the individual level, we empower you to improve communication, understanding, and engagement in your organization and beyond.
The Theory: Helen Fisher’s research on the brain systems that drive human personality, attraction, and love has been featured in…
A brain-based personality test helps people better understand themselves and other personality types.
The personality test designed for the workplace gave me accurate insights about my work style.
Our brains are wired to prioritize information shared by people we like. But, we often like folks who think similarly. Great for happy hour, bad for groundbreaking ideas!
Ever wonder what gets your team truly motivated? Recent research by Ingo Willuhn and his colleagues at the Netherlands Institute for Neuroscience sheds light on the brain’s reward system and its role in driving action.
You may be well past “Hello, my name is” but how well do you really know your team? Building a truly connected team requires understanding each other’s thinking and communication styles, strengths, and even quirks.
Take the following three action steps to dive deeper than “Hello.”
NeuroColor will host a virtual certification for carefully-selected organizational coaches and facilitators on November 10th, 12th and 13th, 2025.
Remember Goldilocks testing porridge, chairs, and beds? Teams have their own version of “too hot,” “too cold,” and “just right.” Some sprint ahead without enough structure. Others pile on so much process they can barely move. The healthiest teams find the Goldilocks Zone – where structure supports, but doesn’t suffocate.
Some teams move fast, decide faster and push through obstacles like a freight train.
If your team thrives on action, control, and clear logic, you might be seeing the effects of what NeuroColor calls Tough-Minded/Direct Red – a brain system shaped by testosterone that fuels decisiveness, directness and drive.
Our answers come in a range of colors.
You are requesting correspondence from a human at NeuroColor. We agree not to spam you or sell your contact info. Because no one likes junk mail.